Social media has become the norm now days that people even create social media profiles for their babies and pets (Yes even for dogs and cats). We use Facebook, Instagram, Twitter, LinkedIn, and many other sites to connect and share our lives with other people.
Currently every business needs to have a social media presence whether your business is a brick and mortar store or only use web-based sales. It has shocked me to find out how many businesses I frequent don’t have social media presence. A restaurant I go to hadn’t done a Facebook post for over 2 years and when they posted it was about the closure of the business because of the Coronavirus Stay-At-Home Order by our Governor. I was shocked to find out they hadn’t had a real presence on Facebook for years and they haven’t posted much after reopening. They are currently following the Governor Guidelines which do offer limit indoor seating, however, based on social media only outdoor seating.
But why the need to be on social media? It is because it has become one of the most important marketing tools, which provides incredible benefits that helps reach millions of potential customers. Add on top the small amount of investment (if any) it cost to manage your social media sites.
Today we are going to focus on Facebook in the Restaurant Industry and the benefits it has on your restaurant.
When you go to a new restaurant do you look them up on the internet before going? What happens when you don’t find a website or Facebook page for the restaurant? Do you decide to go somewhere else? Facebook allows for people to learn about your business and many times will be the place they go to before they visit you in person.
When it comes to having your Facebook page you want to have at least the basic information filled out. This would include your business name, location, contact information, About section, and a profile photo, banner photo. But don’t stop there!
Facebook allows users to review your business, share pictures, and communicate with your business.
Having a successful Facebook presence for your restaurant can reach potential customers, promote loyal customers, inform what to expect at your restaurant, and allow you to address issues even when a customer isn’t physically in your business. As stated earlier, people will look up your business before they even visit but also people will “Like” their favorite restaurants to stay up to date with what is going on and have engagement with the restaurant. It informs the person easily of your location, hours, special events, special food offerings, and if reservations are needed. This year restaurants have struggled with having to close for a period and may be able to only offer take-out. By using Facebook and keeping the information up to date your customers know what is going on and what you are offering. Up to date information keeps people from calling asking the same question over and over or just going somewhere else because your Facebook page is out of date. Plus, Facebook provides a 24/7 line of communication and access to details about the restaurant.
Customers can also provide reviews on their visits and if there is an issue you can respond and address the issue. Studies show that customer service increases by 25% if a business directly responds to a customer’s complaint through social media. Also, when people share positive experiences of your restaurant you should give a comment and “like”. By using Facebook, you have a direct connection with your customers.
When we think of a restaurant so many senses are impacted from sight to taste. Share photos of your food but take the time to take high quality photos. No blurry, stock photos, or pictures from 20 year ago. You will want to grab a person’s attention to the food and what to expect when they eat at your restaurant. Share the delicious dishes your Chefs are cooking up and specialty drinks your Bartenders are mixing up. Post regularly throughout the week daily specials, weekly specials, and special events.
Having an effective presence on Facebook can attract new customers, promote loyalty, and establish your brand in the restaurant business. Why would you pass on the opportunity to grow your restaurant with little to no cost?